Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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ena@enaaichinger.com
@enaaichinger
Visual Editor & Creative
BMW.com
Over many years I contributed to shaping the visual identity of BMW’s (former) global editorial content platform as an agency creative.
Working across editorial and brand identity, I developed visual narratives that translated brand topics into clear, engaging stories. My focus was on imagery that feels authentic and editorial rather than commercial and created a consistent and contemporary visual language across formats. I commissioned original artwork for selected stories and features, while also working with and elevating existing client assets to ensure a fresh, distinctive visual style for bmw.com.
Part of a modular content system, the work was designed for scalability across markets, channels, and languages—ensuring flexibility while maintaining a cohesive brand voice. I collaborated closely with strategy, editorial, and design teams to build a streamlined, branded storytelling framework.
Agency:
Looping Group, Liganova Mash!