Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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@enaaichinger
THE BMW i7
The BMW i7 was launched around the same time, the issue of the BMW magazine was published. The art idea for this story was to show seven parts of the car that are crucial in terms of innovation, technology or design and showcase them almost like pieces of art in a museum. It was not easy to get hold of these single parts but fortunately some department leads on the client side were committed to this idea and helped us out. The shoot took place at the BMW DIngolfing plant because the parts could not be removed from the property. The most challenging part of the photo shoot was to fix and then shoot the parts in a way they would (seemingly) float in the air.
Location:
Text:
Publication:
Director Design:
Dingolfing, Germany
Michael Seitz + Tassilo Hager
FREUDE.FOREVER Magazine
Franziska Goppold