Hi! I’m a Munich-based visual consultant with almost 15 years’ experience in the photo industry.
I‘ve worked for magazine publishers, such as Condé Nast, photo agencies in Germany and New York City, as well as marketing and creative agencies.
My first playground (aka internship) was at a small radio station in my Austrian hometown of Graz where I discovered the power and magic of editorial storytelling. I loved every minute of it.
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THE BMW i7
The BMW i7 was launched around the same time, the issue of the BMW magazine was published. The art idea for this story was to show seven parts of the car that are crucial in terms of innovation, technology or design and showcase them almost like pieces of art in a museum. It was not easy to get hold of these single parts but fortunately some department leads on the client side were committed to this idea and helped us out. The shoot took place at the BMW DIngolfing plant because the parts could not be removed from the property. The most challenging part of the photo shoot was to fix and then shoot the parts in a way they would (seemingly) float in the air.
Location:
Text:
Publication:
Director Design:
Dingolfing, Germany
Michael Seitz + Tassilo Hager
FREUDE.FOREVER Magazine
Franziska Goppold