Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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ena@enaaichinger.com
@enaaichinger
BMW x Intelligent Connected Vehicles
For a series of bmw.com stories evolving around the overall topic of “Intelligent Connected Vehicles” (ICV), I commissioned the Barcelona-based illustrator Max-o-matic to create serial-looking animated teaser images for each article. Max has the great ability to produce playful and narrative collages of complex topics, in this case the interconnectivity between software and hardware technology in BMW vehicles from various years.
Client:
Writers:
Publication:
The Game/BMW
Tassilo Hager, David Barnwell
bmw.com + BMW social channels
Over-the-Air Updates - The Joy of the ever evolving
Smart Assistance- The BMW Driving Companionship
BMW iDrive - An Evolution of Control and Intelligent Connectivity