Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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David Zilber
The FREUDE.FOREVER magazine is conceptually divided into chapters that match our senses. For the „Taste“ story, David Zilber, a Canadian chef that works with fermentation, was interviewed about the future of food. Visually, I wanted to get far away from any conventional „food photography“ and chose are more close-up, tactile approach where you can almost smell, touch and taste the (fermented) ingredients that we captured for the story. I commissioned Danish photographer Tobias Nicolai to shoot the portraits as well as the food. His candid, flashy and sensual aesthetic was perfect for our visual concept. David Zilber turned out to be the dream protagonist as he is naturally stylish (the clothes in the shoot were all his), very playful, photogenic and super polite (not the usual qualities of famous chefs, I heard).
Tobias was a great collaborator with his own strong vision and easy to work with. I love the reciprocity of the food and portrait images and the playful layout by Elisabeth Holzer.
Location:
Text:
Publication:
Layout Design:
Copenhagen, Denmark
Markus Löblein
FREUDE.FOREVER Magazine (BMW)
Lisi Holzer