Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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Hervé Poulain x Le Mans
The focus of the story lies on the first four Art Cars by Alexander Calder (1975), Frank Stella (1976), Roy Lichtenstein (1977) and Andy Warhol (1979) that turned BMW racing cars into masterpieces and that took part in the 24 hours of Le Mans race.
The illustrations feature narrative elements from Hervés memories and function as an extention to the artworks of the cars. Calder’s is all about color, Stella’s about the beauty of mechanics and engineering, Lichtenstein takes inspiration from the 24h sunset/sunrise circle of Le Mans and Warhol painted the car directly in 28 minutes.
Client:
Text:
BMW
Tassilo Hager