Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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Nightlife
For this story we shot the cast of the movie “Nightlife” Elyas M’Barek, Palina Rojinski and Frederik Lau. Our visual concept was a spin on the once popular “photo love stories” in German teen magazines. We created and sketched out an entire storyboard for the spread. Our storyline was very basic: two guys fighting over one girl with an “unexpected twist” - with the cheese-factor being intentional. We wanted the photos to look playful, nightlife-y chic and sassy. It took place at a bowling alley which we partly had to close off. The light setting was pretty challenging as the place was only dimly lit and we needed permanent lighting for video material and the animated cover. It was a long production day and I love Palina’s cheeky middlefinger when she gets into the taxi at the end of the night, being “fed up with the boys”.
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GQ Cover Story 2/20
Jana Meier-Roberts
Munich, Germany
Ulf Pape
Luna Walther
Lisa Wolff, Teena Denzinger