Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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Robert Lewandowski
This story was about the Bayern Munich soccer player Robert Lewandowski who had been voted “the best soccer player in the world.” We wanted to play with the iconography of famed athletes and took the pictures at the Glyptothek in Munich where he posed next to his Roman and Greek predecessors and ancient political heads. The aesthetic, artistic and cultural-historical setting stood in an interesting contrast to the modern-day hero. The photographer Markus Burke staged the soccer star in sculptural and iconic poses, creating a visual connection between the antique and the present.
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GQ Cover Story 2/ 21
Jane Meier-Roberts
Munich, Germany
Christoph LandsgesellSharina Lichtl
Sarah Rabel