Hi! I’m a Munich-based visual consultant with almost 15 years’ experience in the photo industry.

 
I‘ve worked for magazine publishers, such as Condé Nast, photo agencies in Germany and New York City, as well as marketing and creative agencies. 

My first playground (aka internship) was at a small radio station in my Austrian hometown of Graz where I discovered the power and magic of editorial storytelling. I loved every minute of it. 




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+49 (0) 176 824 310 47
ena@enaaichinger.com
@enaaichinger



Swarovski x BMW i7


My main task here was to commission still photography accompanying a Swarovski x BMW promotional video about their collaboration on crystal lights in the i7. 

The visuals were produced at the headquarters of Swarovski, in Wattens, Tyrol. We shot in their design-y crystal workshop and architectural jewel, the “Manufaktur” designed by Snøhetta and in the “rougher” production facility where the “sausage is being made” (aka the crystals). 
My visual concept for the stills was a to create a modern industrial photo reportage aesthetic that stands out because of its reduction, clarity and laboratory look. 

The production itself was not easy but I really quite like how the images turned out. They almost have a sci-fi, outerwordly vibe and transport the company’s message of a new technological era of crystal-making very well.





Photographer:     
Publication:         
Location:                
Text: 
Production:
        
Roderick Aichinger
bmw.com
Wattens, Austria
Jelena Pecic
Noelani Dreksler










































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