Hey there! I’m a Munich-based visual consultant with almost 15 years’ experience in the photo industry.
I‘ve worked for top magazine publishers like Condé Nast, photo agencies in Germany and New York City and creative marketing teams across the globe.
My first playground (aka internship) was at a small radio station in my hometown of Graz, Austria where I first fell for the magic of editorial storytelling. From that moment I was hooked and this passion drives my career ever since.
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@enaaichinger
Swarovski x BMW i7
The visuals were produced at the headquarters of Swarovski, in Wattens, Tyrol. We shot in their design-y crystal workshop and architectural jewel, the “Manufaktur” designed by Snøhetta and in the “rougher” production facility where the “sausage is being made” (aka the crystals).
The production itself was not easy but I really quite like how the images turned out. They almost have a sci-fi, outerwordly vibe and transport the company’s message of a new technological era of crystal-making very well.
Publication:
Location:
Text:
Production:
bmw.com
Wattens, Austria
Jelena Pecic
Noelani Dreksler