Hi there!
I'm an Austrian-born Visual Director passionate about transforming brands through Visual Branding and Editorial Storytelling. Based in Munich, I help international clients find their authentic visual voice through strategic Creative Direction, Photo Production, and narrative-driven campaigns.
From concept to execution, I blend Photography, Motion, and Brand Identity expertise to create compelling visual narratives for brands, magazines, and companies. My work spans Editorial Photography, Art Direction, Visual Content Strategy and back-to-back Photo Production for clients across Europe and beyond.
Experience includes: Condé Nast, photo agencies in Germany and New York City, and international creative marketing teams working on global brands such as BMW and Volkswagen Group.
My journey began at a local radio station in Graz, where I discovered my passion for Editorial Storytelling and pop culture – a driving force that continues to shape every project.
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Zachary Quinto
This cover shoot took place in the middle of the 2020 Covid lockdown in Los Angeles and I had to produce it remotely from Munich which was a bit of a nightmare and only worked because the team on location worked together so wonderfully.
The photographer Eric Ray Davidson who is an experienced celebrity photographer (and PR executive favorite) was quite a good sport in taking over local production with his team.
Our initial concept was to spend a few days with Zachary in a cabin in the woods (stories on isolation and its glamification got us going back then) but this was of course scaled down (by his PR team) to 3 hours in a house that only remotely resembled the concept of living in and with nature. The location turned out to be partially a construction site and Zachary had to change somewhat unglamorously behind curtains next to the toilet.
The Condé Nast Covid production rules also limited the number of people on set to 10. Which is not a lot if you have ever been on a “normal” celebrity cover shoot. That means every person on set had at least two jobs to do. But the ride was mostly pretty smooth due to everyone’s professionalism and good attitude on set.
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GQ MOTY 11/20
Jana Meier-Roberts
Los Angeles. USA
Esma Annemon Dil
Mark Holmes
Patricia Morales